| |
| |
|
Advertising Information |
|
|
|
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refused to refund her money and worse yet, claimed it was her fault. Appallingly, they accused her of placing the sign on a dirty car surface. Although surfaces should always be cleaned before any type of sinage is placed on them, rarely should a magnetic sign "blow" off, if ever. The sign company that sold her the original magnetic probably made two glaring errors. 1) They used an inexpensive magnetic material not meant for vehicles, especially moving ones. The sign business is intensely competitive and some disreputable companies turn to cheap material for an edge. 2) They cut corners and I mean literally! They cut square corners instead of rounded corners. Rounded corners prevent the wind from "catching" an edge. In fairness to the company, maybe they didn't know any better. There are tricks of the trade that can come only with experience. But that does not help the woman that lost her sign. And even though these companies don't last long because they loose repeat business, it agitates me to see a customer have a bad experience buying a sign. So if you are off to buy a magnetic sign, concentrate on getting the right material. Make sure you ask for 30 mil thickness with rounded corners. And don't let them charge you for the rounding. It should be a standard! Written by: Tony Nagy
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Imaging Isnt Everything Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Magnetic Signs: Where Do They Work Best? Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. Should Your Small Business Hire an Advertising Agency? So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple. How To Make Your Resource Box Sell Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic to your website. Secrets of Getting Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. Forgot The Ad Budget? Dont Panic! Bob is excited about his new business. He secured funding. Double Your Sales Potential With Double-sided Business Cards Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. Get Better Results from Your Advertising with a Disruptor When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad. How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. Your Eye Catching Publicity Flyer Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you. Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. Advertising Costs Getting Too High? Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. Creativity and Getting Outside of the Box Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. What To Do With Your Business Cards Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.
|
| home | site map |
| © 2006 |